In addition to the obvious benefit of saving on SMS messages, there is another benefit you get from having a high delivery rate, which is not easy to calculate, but should not be ignored. There are messages that are sent only to Push, which can’t be re-sent via other channels in the event of non-delivery. Increasing the delivery rate for such messages by 20-30% can boost the effectiveness of ads and consequently increase your sales.
What's more, Push is continuously evolving, new features are regularly coming up , new devices and OS versions are being released, device manufacturers are launching cloud services to deliver notifications to their devices, etc. All of this can bring down delivery rates in the future. We have a whole team working on Push, and you can be sure that the new version of our Notification Server would support important new developments and innovations. WINGS is ready to guarantee at least 90% Push delivery rate under an SLA.
Some providers offer customers their Push services, promising them high delivery rates. The main disadvantage of such services is that the customer would have to pay for each message sent. This significantly reduces the cost savings that Push channel would have provided. Other disadvantages are:
- Reduced security because messages containing sensitive information pass through third-party servers;
- One might get dependent on such a provider since it would be extremely difficult to change the provider to another one.