Are you a large messaging customer with over 1 million monthly traffic?

Think about how you can save money by building your own infrastructure

What are the savings?

Companies spend huge amounts of money on messaging every month. Moreover, the cost of SMS, Push and other messages includes commissions from intermediaries (providers and aggregators).

We propose to deploy an on-premises WINGS Notification Server so that you could start interacting directly with mobile network operators. This would reduce your SMS costs, deploy a free Push notification channel for mobile apps, and afterwards deploy channels (messengers, social networks, text-to-speech calls, etc.) that are cheaper than SMS

As experts in this field with 15 years of solid experience, we're ready to deliver the project on a turnkey basis. This includes consulting services for development and optimization of communications with customers and signing contracts directly with mobile network operators.

Reduced messaging costs

  • Having your own messaging infrastructure allows you to communicate directly and efficiently with mobile network operators. This eliminates intermediary commissions and service fees
  • When sending messages through aggregators, you can at any time switch traffic routing to a better connection with just a couple of clicks.
  • The Notification Server allows for alternative, cheaper and even free communication channels (Push notification, instant messengers and social networks). Moreover, the specifics of the new channels are hidden from the message generating source systems. For example, sending a Push message does not differ from sending an SMS and is absolutely free for the company.
  • Your existing communication channels can be easily combined into any fallback chains. For example, when you send a free Push message and it fails, the message is resent more expensively via Viber, and if there is no delivery – then an SMS is sent.
The main advantage is that it saves messaging costs for you significantly. For example, sending Push messages to a mobile app is free for the customer.
Easy support
Many IT systems generate and send messages. When each source system interacts directly with messaging providers or mobile network operators, the support process becomes much more complicated. Any changes, whether switching traffic to another provider or tweaking the protocol, would require making changes to multiple source systems.

Using the WINGS Notification Server as a single messaging point in the bank greatly simplifies the maintenance process and allows you to manage all traffic in a single place.

Enhanced security

The Notification Server is installed in the customer's infrastructure and is managed in accordance with the company's security policy. When interacting directly with operators, messages do not pass through intermediaries (providers).

For example, Push messages are sent by the Notification Server directly through Android and iOS services. Unlike sending Push via providers, your customers' data does not pass through third-party servers. Besides, messaging statistics and customer information are not accessible to third parties. The sent content is stored only with you.

There is an option whereby Push only notifies the app of a message, while the message itself is retrieved directly from the server. In this case, text messages do not pass through Google and Apple clouds.

Centralized communication

The Notification Server enables you to use and centrally manage templates for all communications.

A template completely defines a message delivery profile. This includes the text template (with substitution of personalized variables), time parameters, resend channels, etc.

The system allows you to enable mandatory template moderation. Only templates approved by the moderator can be used to send messages. Unapproved templates are sent for revision.

Enterprise-grade reliability and speed

The Notification Server can be deployed in various configurations based on how critical the service is for the bank. For example, you can have one cluster for high-priority traffic, and another one for marketing traffic. The solution can be deployed in several data centers.
Message processing time (from the moment the request is received to the moment it is sent) is about 15 milliseconds. One-time passwords are delivered instantly.
Sending speed – one server handles over 1000 messages per second. Not enough? The Notification Server can be scaled out by adding more servers to the cluster.

Flexible business models

CapEx
Software license purchase.
OpEx
Monthly payments for software license and technical support.
For results
Payment linked to the Customer’s savings on SMS messaging cost.

Cases