Many companies that have their own mobile apps can send Push notifications but cannot save SMS messaging costs. The most common reasons are:
- No centralized communication system, resulting in the inability to switch all messages to omnichannel delivery scenarios using Push messaging.
Low delivery rates, which significantly reduces savings. Maintaining a delivery rate requires a high degree of expertise in this area and ongoing work to account for the peculiarities of working with various devices and mobile OS innovations.
The Notification Server makes it easier for companies to cut their communication expenses by focusing on their core business.