Mobile push notifications are the most in-demand and fastest-growing customer engagement channel today. The main reasons for this high demand are:
- low cost of Push, often free;
- high response rate.
Push notifications are not a guaranteed delivery channel. Moreover, the problem companies face when launching Push services on their own lies with the delivery rate, which typically ranges from 50% to 70%. That is, 30% to 50% of messages will either not be delivered at all, or, if the company has the necessary fallback technology, will be re-sent via SMS or other fallback channels. This significantly increases costs, which can run into tens of thousands of dollars per month for major companies.
The result is that a company can use a free and more efficient (in terms of response rate) communication channel – Push notifications – but cannot ensure delivery of most of such messages.
So what could be the reasons why users are not receiving your mobile push notifications?