Until recently, Nikita Mobile used messaging systems from different manufacturers for each of its communication channels. This caused inconveniences. That's why the company management decided to implement an omnichannel solution from a single manufacturer, which will serve all the popular channels, such as SMS, Viber, Push, E-mail, and voice messaging. All the channels are to be embedded into one system with a single user-friendly interface. So the company chose a software product from WINGS - a long-term partner, who has been tried and tested over the years. With the messaging platform, Nikita Mobile has been able to enhance customer service and increase message delivery speed.
The first project that laid the foundation for long-term collaboration between the two companies was the implementation of a WINGS VAS platform in 2008. The platform’s reliability and performance, as well as the ease of connecting partners via various protocols, have allowed for implementation of numerous projects. For instance, SMS voting for participants of the popular Eurovision Song Contest has been implemented through the WINGS platform in Armenia since 2010. Besides, an SMS service for paid parking was launched in 2013. Based on the platform, USSD portals have been launched for several mobile operators in Armenia: direct interaction with operators' systems has been set up, subscribers have access to a variety of information services and entertainment content catalogs. Another notable project was the launching of USSD service ArCa in 2016 for the national operator of payment system Armenian Card, a joint project with Beeline Armenia. The project is intended for mobile subscribers and holders of ArCa credit cards, who, by tying their credit card number to their mobile phone number, can carry out transactions with the card using a convenient and intuitive USSD interface.
WINGS provides 24-hour technical support for Nikita Mobile services. WINGS employees monitor the platform and connections with cellular operators and partners, provide backup system support and server administration.